Venue: New York Burger
The Collins Street store of New York Burger Co (NYBC) was the venue of today’s Burger Friday meeting. And to give you the result straight up, I was left slightly underwhelmed.
NYBC is a relatively new entrant to the market of franchised burger venues and its signature burger, the Manhattan, was the burger dejour. Proclaiming to be from the land of the bigger, stronger, fatter I expected this thing to be f’ing huge. I am talking burger the size of Brett Ebert’s head, enough chips to stop Adam Richman in his tracks and coupled with a xxxl size refillable cup of soda.
And to be honest, I don’t think this is unreasonable when you think of the largesse that New York has provided the world. The Big Apple, the home of the Big Bambino, the Donald, the Yankees, the Knicks. A place that Frank Sinatra loved so much he repeated its name twice!
But unfortunately my gluttonous dreams were deflated when it came out. It was just kinda normal. Real normal. Just your real run of the mill, smack bang in the middle, average burger. Kinda like every player on the Melbourne football club list type of normal.
The patty was the highlight of the burger but still had its flaws (it is kind of like being labelled as the smartest contestant on the TV show "The Hills"). It was well cooked but clearly was not handmade. A handmade burger is so much more of an asset to a burger maker in that firstly, the meat is generally of higher quality but also, spices and herbs can be tossed into the patty mixture allowing you to personalise your patty. Not to mention allowing you to finagle the mixture into whatever size and shape you want. My number one tip for NYBC would be to upgrade to a handmade patty and experiment with the patty mixture to give a truer New York experience. Nostalgia is gold.
The bun did its job in that it kept the burger together. That is about all we can say for it. Much like the maligned Australian-born English wicket keeper Geraint Jones - he stopped the ball from going to the boundary when the batsmen left it - that is all.
The chips were akin to the style and serving size you get from McD’s for $1 on the dollar change menu and were quite well done. A good shoestring fry with some nice sauce is always going to please the Fellows. Unfortunately, the sauce was lacking.
Everything is better with bacon and the same holds true for the burger at NYBC. However, the bacon lacked the ideal crunch that would make this burger better tuxturally.
All in all, the burger had flavours similar to that of your local fish and chip shop, but without the ooze of cheese and egg. Due to the fact that this burger seemed to lack effort and the ability to live up to its name, we are likening this burger to Nathan Ablett. But hey, he won a premiership - that makes him a better footballer than Nathan Buckley in my book.
The price was reasonable at around $13 for the meal combo which is good for a venue in amongst the rat race that is Collins Street. If you are in the area, it is probably worth trying.
Burger Friday Rating: 30/50